Apple Inc

 

Written by Ali Subhan Kiani

Dec 23 2021 3 min read

Apple Inc

Apple is American multidimensional technology company that specialized in electronic company, computers, smart phones software etc. Apple is the largest information technology company. By revenue 274.5 billion us dollar in 2020. Since 2021 Apple is the most valuable company in the world and fourth biggest company of computer by unit sell and the fourth biggest company for Smartphone manufacture.  And one of the big five American information technology.

Products

There are nine products of Apple are as follows

Macintosh

iPod

iPhone

iPad

Apple watch

Apple TV

HomePod

Software and services

Electric vehicles

Corporate identity

"Apple logo" redirects here. For the programming language, see Apple Logo. According to Steve Jobs, the company's name was inspired by his visit to an apple farm while on a fruitarian diet. Jobs thought the name "Apple" was "fun, spirited and not intimidating".

Apple first logo designed by Ron Wayne depicts by Sir Isaac Newton sitting under the tree. It was immediately replaced by Rob Janoffs “rainbow apple” . than this logo also changed. And last 1999 the logo of apple changed and is still going on

Lack on innovation

An editorial article in The verge  in September 2016 by technology journalist Thomas Ricker explored some of the public's perceived lack of innovation at Apple in recent years, specifically stating that Samsung has "matched and even surpassed Apple in terms of smartphone industrial design" and citing the belief that Apple is incapable of producing another breakthrough moment in technology with its products. He goes on to write that the criticism focuses on individual pieces of hardware rather than the ecosystem  as a whole, stating "Yes, iteration is boring. But it's also how Apple does business. [...] It enters a new market and then refines and refines and continues refining until it yields a success". He acknowledges that people are wishing for the "excitement of revolution", but argues that people want "the comfort that comes with harmony". Furthermore, he writes that "a device is only the starting point of an experience that will ultimately be ruled by the ecosystem in which it was spawned", referring to how decent hardware products can still fail without a proper ecosystem (specifically mentioning that walkman  did not have an ecosystem to keep users from leaving once something better came along), but how Apple devices in different hardware segments are able to communicate and cooperate through the icloud cloud service with features including Universal Clipboard (in which text copied on one device can be pasted on a different device) as well as inter-connected device functionality including Auto Unlock (in which an Apple Watch  can unlock a Mac in close proximity). He argues that Apple ecosystems is its greatest innovation.

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